Local news forms the bedrock of community life in small towns, playing an essential role that transcends the mere dissemination of information. This is particularly true in the diverse locales of Colorado, where local media not only informs, but actively contributes to, the fabric of community identity, governance and economic vitality.
Hyper-local media outlets like the Pikes Peak Bulletin serve as the primary source of news that directly impacts residents’ daily lives.
From covering local government and public safety to highlighting community events and educational issues, these outlets ensure that residents are well-informed and engaged in the democratic process. Reporting on local politics and issues empowers citizens, enabling informed voting and active participation in community-building efforts.
Research from the Brookings Institution indicates that communities without robust local news coverage tend to have higher bond and financing costs. This situation often leads to higher taxes and less efficient government spending.
A lack of oversight and decreased transparency can make these municipalities less attractive to lenders, increasing their borrowing costs.
Furthermore, the absence of local journalism can lead to a lack of accountability, which may increase the risks of corruption and mismanagement. Additionally, these areas generally suffer from lower voter turnout and fewer contested elections, which can further exacerbate governance issues.
These outlets ensure that residents are well-informed.
In addition to strong editorial content, the integration of sound business operations with journalistic goals is crucial for the longevity and relevance of local news. This annual report includes reflection on the significance of these operations in ensuring that weekly print and daily digital products not only survive, but thrive.
It is through innovative business strategies that the Pikes Peak Bulletin continues to serve as a cornerstone of democracy, nurturing an informed, connected and resilient community.
Medill School of Journalism at Northwestern University research has noted that, between 2005 and 2025, one-third of local newspapers in the U.S. will have closed. During the COVID-19 pandemic, the country lost more than 360 newspapers. All but 24 of those papers were weeklies, serving communities ranging in size from a few hundred people to tens of thousands.
Thus, the health of local media outlets is integral to the health of small-town economies. Supporting local news in Manitou Springs and other small towns is more than a nod to nostalgic community values — it’s an investment in the health and vitality of these communities.
As someone involved in consulting for business operations of news organizations, I see firsthand the critical role that robust business practices play in sustaining these essential services.
By fostering financially and operationally sound local media, we help ensure that Colorado’s small towns continue to thrive while maintaining their unique character despite rapidly changing global landscapes.
